Author: Jeremy
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The Algebra of Survival: Why Delaying Your Team’s AI Training is Killing Them
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This might sting a bit. We need to talk about your AI training strategy. The market doesn’t care about your feelings. It doesn’t care about your agency’s “culture.” It cares about value. And right now, the value equation in advertising is being rewritten by an algorithm. The data is screaming…
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ChatGPT vs Gemini: Why I’m Breaking Up With ChatGPT (And Moving In With Gemini)
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I’ve been a ChatGPT loyalist for years. I’ve sung its praises. I’ve trained agencies on it. I’ve built entire workshops around it. This isn’t me chasing the shiny new thing. This is me following the results. After months of running both tools side by side for real client work, content…
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Creative Fatigue Was a Lie (And We All Knew It)
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Remember when we blamed our audiences for getting “fatigued” by our ads? How adorable. Turns out, creative fatigue wasn’t your customers being picky—it was the expense of good, traditional creative holding us hostage. The Great Creative Fatigue Hoax For decades, we’ve been gaslighting ourselves into believing that audiences just naturally…
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Cheers to Canva…and Boxed Wine
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Design tools and wine have something striking in common: they’re both industries plagued by snobbery. Case and point—Canva and boxed wine. Both stand as quiet rebellions against this pretentiousness, each offering a radical proposition: what if accessibility didn’t mean sacrificing quality? What if ordinary people could create impressive work without…
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Claude’s Cheat Code: Win the AI Race by Giving a Damn
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When everyone’s smart, the winner is the one who listens AI platforms are hitting a weird kind of plateau. Everyone’s flexing bigger context windows, multimodal inputs, fancy integrations. Cool. Necessary. But let’s be honest—ChatGPT, Gemini, and Claude all basically pass the same tests now. Obviously, some are marginally stronger in…
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OpenAI vs. DeepSeek: The Battle for AI’s Ethical Future (And Your Wallet)
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The AI landscape is experiencing a profound shift as open-source models like DeepSeek crash the exclusive AI party that companies like OpenAI have been hosting. It’s like watching the cool kids’ table suddenly invaded by the chess club with surprisingly good moves—raising important questions about business models, security concerns, ethical…
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How Small Business Can Thrive in the GPT Search Era
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Hold onto your marketing playbooks, small business owners – they’re about to become vintage collectibles, and that’s actually great news for you. For years, everyone’s operated on the same predictable search-based customer journey formula that looked something like this: User asks a question → We send them to a target…
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What is Model Context Protocol (MCP)?
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Model Context Protocol (MCP): Making AI Remember the Important Stuff Wait, My AI Has Amnesia! Wondering about Model Context Protocol? Have you ever had a conversation with an AI chatbot that went something like this? You: “I need help planning a vacation to Portugal.” AI: Provides great Portugal travel tips…