Your Brand is in Sweatpants 364 Days a Year
How WPP’s $400M AI Investment is the Starter Pistol for Boutique Agencies Most brands treat the Super Bowl like high school prom. Six months of planning, $8M for 30 seconds, a celebrity cameo to prove…
The Algebra of Survival: Why Delaying Your Team’s AI Training is Killing Them
This might sting a bit. We need to talk about your AI training strategy. The market doesn’t care about your feelings. It doesn’t care about your agency’s “culture.” It cares about value. And right now,…
ChatGPT vs Gemini: Why I’m Breaking Up With ChatGPT (And Moving In With Gemini)
I’ve been a ChatGPT loyalist for years. I’ve sung its praises. I’ve trained agencies on it. I’ve built entire workshops around it. This isn’t me chasing the shiny new thing. This is me following the…