The Ad Agency AI Dictionary

Common AI terms beginning with R, defined for advertising professionals.

R

Find the Flux+Form AI glossary & dictionary to help you make sense of common AI terms. Below you can find an AI Glossary & Dictionary for “R”.

15 Terms in section R Updated May 2026

Random Forest

An ensemble method that builds multiple decision trees and combines their predictions to improve accuracy and reduce overfitting.

Random Walk

A stochastic process where each step is determined randomly; used in modelling exploration behavior.

Recommender System

Algorithms that suggest items or content to users based on their preferences and behavior.

Regression

A class of models that predict continuous outcomes based on input variables.

Regularization

Techniques that prevent models from overfitting by constraining complexity, such as L1 or L2 penalties.

Reinforcement Learning

A type of machine learning where an agent learns to make decisions by receiving rewards or penalties for its actions.

Rejection Sampling

A technique for generating random samples from a distribution by drawing from a proposal distribution and rejecting some points.

Responsible AI

Practices that ensure AI systems are developed and used in ways that are ethical, transparent and aligned with organizational values.

Retargeting

Delivering ads to users who have previously interacted with a brand’s website or content, leveraging cookie or ID data.

Reward Function

In reinforcement learning, a function that assigns a numerical reward to actions based on how well they achieve the desired outcome.

Risk Assessment

Evaluating the potential for negative outcomes, such as fraud or brand damage, in marketing and operational decisions.

Robustness

The degree to which a model’s performance remains stable under noise, adversarial inputs or data shifts.

ROC Curve

A plot that illustrates the diagnostic ability of a binary classifier by showing the trade‑off between true and false positive rates.

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