Matt inherited Crispy’s, a 50-year-old, cozy lunch counter in the heart of Springfield. His father taught him everything about cooking and customer service, but not how to run a business. Matt’s passion for his food is unmatched. It’s his Cajun fish sandwich recipe on the menu from when he was 12, the team bakes 100 fresh rolls daily, and they also makes hand-cut French fries that he cooks in beef tallow… extra crispy. However, his father’s restaurant had struggled financially for years. Now, Matt needs Crispy’s to turn a profit so he can support his family and eventually pass it on to his son.
The numbers are tough: Matt needs 250 tables per week to stay afloat and eventually 300 to turn a profit, yet he’s only turning 175 tables. Competing restaurants nearby are packed at lunch, with Crispy’s often being a last resort. Crispy’s is considered dated, but “consistent.” Good option in a pinch, but no longer as top-of-mind as the competition. Matt wants to flip that dynamic and make Crispy’s the first choice for locals.
Matt’s father left him a $50,000 inheritance, and he’s ready and very willing to invest $25,000 in business initiatives. However, he estimates he has 18 months to improve the diner’s fortunes. Matt is open to creative ideas for drawing crowds, such as:
•Utilizing the outdoor area (e.g., axe throwing, seating area, or cornhole) or revamping the upstairs space
•Revised beverage (beer/wine?) and food options
•New marketing initiatives
He envisions this transformation in stages with 1-month, 3-month, and 6-month plans. He needs a plan and KPIs.
How should Matt invest the $25,000?