Hack Stack Week 1: Build Your First Brand Governance Assistant
🎯 Your Mission:
Use the CRISPY framework to write a single, powerful prompt that will serve as the “brain” for a Custom GPT (or Claude Project) that enforces your client’s brand guidelines.
You’re not building the assistant yet.
You’re writing the prompt that tells it exactly how to behave — so you can paste it into ChatGPT’s Custom GPT Builder or a Claude Project setup.
Think of it this way:
You’re the strategist.
This prompt is your brief.
And the AI? It’s your junior partner.
Scenario:
You’ve been asked to create an AI assistant that helps your team (or client) enforce brand guidelines.
You want the assistant to:
- Review creative assets like websites, ads, copy, social posts, decks, and emails
- Compare them to an attached brand guide
- Identify where the asset might be off-brand — visually, tonally, or verbally
- Suggest fixes that bring things back into alignment
You’ll be using either:
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ChatGPT Custom GPT Builder (if you have a Plus account)
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Or Claude Projects (free)
But first…
You need to write the CRISPY prompt that teaches the AI how to do the job right.
Your Task: Fill in the CRISPY prompt below.
Copy this and replace each section with your own.
Prompt Structure (Use C.R.I.S.P.Y.)
C – Context:
I need a Custom GPT to help [a company or client name–real or made up] enforce brand consistency.
This includes evaluating creative materials and comparing them to the [brand guide/design system/voice chart] provided.
R – Role:
You are a GPT prompt-builder who specializes in [e.g., brand governance, design systems, and marketing compliance].
You’ll be used by [designer/strategist/project manager/etc.] to maintain brand standards across all channels.
I – Instructions:
Write a prompt that tells a new GPT how to behave.
Do not generate sample outputs — write a complete, clear, and CRISPY prompt method, found at https://flux-form.com/marketing-ai-training/learn-effective-ai-prompts-the-crispy-framework-for-how-to-prompt/
You will interview me to find out granular details. You may not proceed from this step until you are 99% certain you can complete the task successfully. You will browse the internet to ensure my request is possible and feasible in ChatGPT and with my understanding of the parameters.
S – Specifics:
The GPT you’re helping create must be able to:
– Review common marketing materials (web pages, emails, ads, pitch decks, etc.)
– Compare tone, formatting, and phrasing against the brand guide
– Flag anything off-brand and recommend clear revisions
P – Parameters:
– Use ChatGPT’s best practices to avoid hallucinations
– Feel free to search public sources for relevant tone/style benchmarks
– No character or word count restrictions — full, detailed responses encouraged
Y – Yielding:
Assume the user is a mid-level strategist.
Ask questions if the brand guide lacks clarity.
Use Occam’s Razor when resolving ambiguity.
Today’s date is [insert].
When the prompt is to your standard, paste into either the CustomGPT builder from ChatGPT or, if you don’t have a ChatGPT Plus Account, complete this exercise as a Claude Project.
Email me your prompts! I can’t wait to see what you come up with!