At Flux+Form, we believe AI is a powerful tool, but it’s just that—a tool. AI doesn’t replace human strategy, creativity, or expertise. Instead, we use it to enhance efficiency, deepen research, and improve execution while ensuring every project maintains a human-first approach. Transparency is a cornerstone of our Ethical AI practice. Here’s exactly how we use AI—and where we draw the line.
How Flux+Form Uses AI
1. Learning New Platforms Faster
AI helps us analyze new platforms, software, and tools, allowing us to quickly onboard and implement new solutions for our clients. This ensures we stay ahead of emerging trends and can integrate the latest technologies into our workflow.
2. Writing First Drafts of Copy
We use AI to generate initial drafts for marketing content (e.g. blog posts, social media, and email campaigns). However, every piece of content goes through human review, refinement, and customization to match brand voice and tone.
3. Conducting Deep Research on Clients, Strategies, and Best Practices
AI enables us to analyze industries, competitors, and market trends faster than manual research alone. We use AI to gather insights on best practices, customer needs, and strategic recommendations, which our human experts then refine into actionable strategies.
4. Generating High-Quality Images
AI-generated imagery allows us to create unique, visually engaging assets for marketing materials, branding, and web content. Every AI-generated image is reviewed, edited, and approved by a human before publication.
5. Managing Customer Service & Engagement with AI-Powered Chatbots
AI chatbots help streamline customer interactions, answer FAQs, and handle repetitive service requests. However, human support remains available for complex issues, ensuring AI enhances—not replaces—customer relationships.
6. Transcribing and Summarizing Phone Calls
AI allows us to transcribe and summarize meetings, phone calls, and interviews, ensuring we capture key insights, action items, and next steps without losing important details.
7. Developing AI-Powered Applications, Agents, and Automations
AI plays a role in building custom automations, workflow solutions, and AI agents that help businesses optimize efficiency, manage tasks, and enhance customer interactions.
How Flux+Form Uses AI — What We Don’t Do
🚫 We don’t use AI platforms that lack data control. Every tool we use must allow us to control, secure, and protect our clients’ data. I don’t use a direct connection to Deepseek personally; nor will we incorporate it into agents/automations
🚫 We don’t upload creative without Human in the Loop (HITL) validation. AI assists in content creation, but final approval and refinement always involve human oversight to ensure quality, ethics, and brand alignment.
🚫 We don’t rely on AI to make final decisions. AI supports our work, but strategy, creativity, and execution remain human-led to ensure ethical, effective, and personalized solutions.
The Flux+Form AI Philosophy: Human-First, AI-Powered
AI helps us work smarter, faster, and more efficiently, but we believe the best results come from combining human expertise with AI-driven insights. Our approach ensures that every solution is strategic, ethical, and tailored to real business needs.
Have questions about how AI can improve your business or how Flux+Form uses AI? Let’s talk.