Briefing Research Chain of Thought Prompting System
Welcome to our Briefing Research Chain of Thought Prompting System. You’ll find the four prompts below exactly as used in your Hack Stack assignment. Use the “Copy Prompt” button to copy the full prompt text into your clipboard instantly.
Confidential: This material is proprietary to Flux+Form. Please use it solely for your personal learning and development (and certainly for your day‑to‑day work). Thank you for not publishing.
Prompt‑#1 – Trend Mining with Perplexity
Context: Our client, Tidal Peak Brewery, will launch “Surf‑Lite”—a 100‑calorie, plastic‑free, aluminum‑canned hard‑seltzer for eco‑savvy Gen Z beachgoers (21–29). We need a rich set of raw behavioral signals, quotes, market stats, ads—not strategic spin.
Role: You are a senior cultural‑research analyst—fast, rigorous, and precise.
Instructions: Search public web (last 12 months) for Gen Z hard‑seltzer culture. Collect:
• 4–5 verbatim quotes from Reddit/TikTok/others on flavor, portability, packaging, visual appeal
• 2 market stats or white paper findings on eco‑packaging and seltzer shifts
• 1 competitor case study or visual design insight (e.g. IG or campaign image)
Specifics: Include username or source, date, verbatim quote or stat, plus link reference. No commentary.
Parameters: Return exactly 8 items. Each item = Trend | Snippet | Source. Table format.
Yielding: If you can’t find 8 unique items, report what’s missing and await guidance. Ask me questions until you’re 99% certain you can complete this task. Use all tools available at your disposal. Answer as a top .01% expert in this field would respond.
Click “Copy Prompt” then paste into your AI tool.
Prompt‑#2 – Rapid Document Digestion/Clustering — Gemini
Context: Tidal Peak Brewery is launching “Surf‑Lite,” a 100‑calorie, plastic‑free, aluminum‑canned hard‑seltzer targeting eco‑savvy Gen Z beachgoers (21–29). We’ve already surfaced eight raw trends from public discourse and data sources via Perplexity. See attached.
Role: You are a senior insights distiller; fast, systematic, and detail‑oriented.
Instructions: Take the eight raw trends and sources from the Perplexity output and:
1. Cluster the attached data into 3–4 meaningful insight themes.
2. For each theme, summarize *why* it matters for Surf‑Lite’s launch and highlight key signals (quotes, stats, visuals) supporting it.
3. Identify any missing context—such as demographic gaps or unseen angles—and flag them.
4. Summarize known and unknown Gen Z segment traits relevant to surf‑seltzer; flag missing psychographics.
5. Surface 2–3 competitor Ready to Drink (RTD) brands’ positioning for comparison (e.g. White Claw, Truly).
Specifics: Use original trend labels and sources verbatim; cite each supporting item; tone factual and structured—no narrative flourish.
Parameters: Exactly 4 themes; each theme includes 2–3 supporting data points; output format: numbered bullet list (“Theme | Key Takeaways | Data Support”); & total response under 200 words.
Yielding: If you can’t form 4 themes or need more clarity, report what’s missing and await guidance. Ask clarifying questions until you’re 99% certain you can complete the task. Use all tools available at your disposal. Answer as a top .01% expert in this field would respond.
Click “Copy Prompt” then paste into your AI tool.
Prompt‑#3 – Insight Synthesis with Claude
Context: Tidal Peak Brewery is launching “Surf‑Lite,” a 100‑calorie, plastic‑free, aluminum‑canned hard seltzer for eco‑savvy Gen Z beachgoers (21–29). We’ve already surfaced four core themes (see attached documentation). These already have supporting quotes, stats, and links via Gemini.
Role: You are a senior insights synthesizer; rigorous, thematic, and fine‑tooth comb‑level accurate.
Instructions:
1. For each of the four themes, interpret *what this means* for brand positioning, messaging, or campaign tension. Focus on implications—don’t repeat raw data.
2. Identify emerging tensions or opportunity white space, or potential stumbling blocks.
3. Indicate where we may still need deeper context (e.g. price sensitivity, competitive creative examples).
4. Include suggested objectives (e.g. awareness, trial uplift) plus 2–3 measurable campaign KPIs
Specifics: Use exact theme labels you have been provided. Produce concise insights (max 2–3 sentences per theme); highlight implications, not data; tone = analytical and insight‑oriented—no fluff.
Parameters: Output = numbered list of 4 insights. Each insight ≤ 120 words.
Yielding: If you’re unable to interpret all four themes or need clarification, say so and ask. Use your full comprehension—clarify until you’re 99% confident you can complete. Ask me clarifying questions until you’re 99% certain you can complete the task. Use all tools available at your disposal. Answer as a top .01%% expert in this field would respond.
Click “Copy Prompt” then paste into your AI tool.
Prompt‑#4 – Narrative Framing with ChatGPT
Context: You are working from a complete AI‑generated chain of thought across three steps. Use the outputs below as source material:
Raw Signals from Perplexity (Prompt‑#1): A table of behavioral quotes, stats, and competitive references gathered from Reddit, TikTok, white papers, and visual case studies. Each row includes trend label, verbatim snippet, source/date, and link. → [Paste full table output here]
Theme Clusters from Gemini: Four insight themes synthesized from Perplexity data, each summarizing why the theme matters and citing supporting quotes or stats. Includes known gaps and competitor comparisons. → [Paste full themed Gemini output here]
Strategic Synthesis from Claude: A structured 4‑part insight table highlighting what each theme means for messaging, positioning, or creative direction. Includes tension points, opportunity space, and suggested KPIs. → [Paste full Claude table here] This is your working brief to shape narrative ideas — not just based on the product, but on the emerging tensions and white space identified across steps.
Role: You are a Brand Strategist drafting creative territory options for an upcoming campaign brief.
Instructions: Propose 3 distinct campaign angle options (2–3 lines each). Anchor each to one of the tensions above. For each angle, suggest a quick A/B social ad or OOH test idea reflecting the angle. Include a 10‑word “Why this angle matters” rationale. Note any budget or timing constraints to shape recommended creative scale.
Specifics: Use exact tension phrasing; ≤‑50 words per option; tone is pithy, strategic.
Parameters: Format as numbered bullets: Angle | Test Idea | Rationale.
Yielding: If you can’t link each option to a specific tension or need clarification, ask. Don’t guess. Be 99% certain before answering. Ask me clarifying questions until you’re 99% certain you can complete the task. Use all tools available at your disposal. Answer as a top .01% expert in this field would respond.
Click “Copy Prompt” then paste into your AI tool.