The Mission
It’s time to move from static frames to a high-fidelity physics blueprint. In this exercise, you are the Architect of the Soul. Your goal is to take a storyboard concept and use the S.C.E.N.E.S. framework to engineer a video that doesn’t just “look cool,” but maintains the physical integrity and emotional pulse of a professional production.
Step 1: Get the Vision
We have developed a professional-grade storyboard for Nike: The Pulse. This is your creative North Star. Use these frames to inform your subject matter, lighting, and camera movement.
Download Nike ‘The Pulse’ Storyboard
Step 2: Get the Formula
Consistency is the enemy of automation. To ensure your output remains commercial-grade, download the S.C.E.N.E.S. Formula Guide. Keep this as a permanent reference for whenever you need to translate a “vibe” into machine-ready instructions.
Download S.C.E.N.E.S. Prompting Guide (PDF)
S.C.E.N.E.S. in Action
To help you visualize how these formulas translate into a prompt, here are a few generic examples of how a Creative Director builds a world from scratch.
Example: High-Stakes Macro (The Detail)
- S: A weathered leather artisan’s hand + tracing a needle through thick hide + visible pores and micro-callouses.
- C: A dimly lit, dusty workshop + golden afternoon sunbeams piercing through a window + floating dust motes.
- E: 10:1 dramatic side-lighting + warm amber tones + heavy shallow depth of field.
- N: No plastic textures, no blurred fingers, no modern technology, no jittery motion.
- E: 16:9, 24fps, 4 seconds, Motion 3.
- S: Extreme Close Up + slow rhythmic slide + focus pulling from the needle to the artisan’s thumb.
Example: Atmospheric Scale (The Environment)
- S: A lone sleek electric vehicle + matte charcoal finish + reflecting the surrounding neon lights.
- C: A rain-slicked futuristic city street + towering glass skyscrapers + wet asphalt reflecting vibrant signage.
- E: Neon-noir aesthetic + high-saturation cyans and magentas + subtle lens diffraction.
- N: No light flickering, no distorted reflections, no pedestrians, no text on buildings.
- E: 16:9, 24fps, 6 seconds, Motion 7.
- S: Low-angle tracking shot + 24mm wide-angle lens + camera sweeping alongside the front tire.
Example: Kinetic Energy (The Motion)
- S: A liquid splash of dark espresso + suspended in mid-air + individual micro-droplets colliding.
- C: A minimalist white marble kitchen + bright morning light + clean, sharp shadows.
- E: High-speed cinematography look + clinical white balance + crisp, sharp focus.
- N: No muddy textures, no “melting” liquid, no background clutter, no slow-motion artifacts.
- E: 9:16, 60fps (interpreted), 3 seconds, Motion 9.
- S: Static Macro shot + 100mm macro lens + center-weighted focus on the point of impact.