Welcome to your Hack Stack #2 assignment. For this module, you’ll run the complete CRISPY prompt system solo to develop three campaign angles.
We’re shifting the target audience: Tidal Peak is now targeting Urban Gen X wellness seekers (Whole Foods regulars in their 40s who value clean ingredients, gut‑health, skepticism over vibes).You’ll follow the same four‑tool flow:
- Perplexity – uncover quotes, signals, & stats
- Gemini – cluster into themes
- Claude – interpret tensions & implications
- ChatGPT – shape the campaign angle messaging
Bring all three campaign angles (concise, clear, tension‑driven) to Workshop 3. No polish required—this is about thinking, not formatting. This is your training ground—let’s see what you can do on your own.
Prompt‑#1: Trend Mining with Perplexity
Context: Our client, Tidal Peak Brewery, will launch “Surf‑Lite”—a 100‑calorie, plastic‑free, aluminum‑canned hard‑seltzer for Urban Gen X wellness seekers (Whole Foods regulars in their 40s who value clean ingredients, gut‑health, skepticism over vibes). We need a rich set of raw behavioral signals, quotes, market stats, ads—not strategic spin.
Role: You are a senior cultural‑research analyst—fast, rigorous, and precise.
Instructions: Search public web (last 12 months) for Urban Gen X hard‑seltzer culture, focusing on wellness, clean ingredients, and gut‑health. Collect:
• 4–5 verbatim quotes from Reddit/TikTok/others on flavor, portability, packaging, visual appeal
• 2 market stats or white paper findings on eco‑packaging and seltzer shifts
• 1 competitor case study or visual design insight (e.g. IG or campaign image)
Specifics: Include username or source, date, verbatim quote or stat, plus link reference. No commentary.
Parameters: Return exactly 8 items. Each item = Trend | Snippet | Source. Table format.
Yielding: If you can’t find 8 unique items, report what’s missing and await guidance. Ask me questions until you’re 99% certain you can complete this task. Use all tools available at your disposal. Answer as a top .01% expert in this field would respond.
Click “Copy Prompt” then paste into Perplexity.
Prompt‑#2: Rapid Document Digestion/Clustering — Gemini
Context: We are the ad agency for Tidal Peak Brewery, who is launching “Surf‑Lite,” a 100‑calorie, plastic‑free, aluminum‑canned hard‑seltzer targeting Urban Gen X wellness seekers (Whole Foods regulars in their 40s who value clean ingredients, gut‑health, skepticism over vibes). We’ve already surfaced eight raw trends from public discourse and data sources via Perplexity. See attached.
Role: You are a senior insights distiller; fast, systematic, and detail‑oriented.
Instructions: Take the eight raw trends and sources from the Perplexity output and:
1. Cluster the attached data into 3–4 meaningful insight themes.
2. For each theme, summarize *why* it matters for Surf‑Lite’s launch and highlight key signals (quotes, stats, visuals) supporting it.
3. Identify any missing context—such as demographic gaps or unseen angles—and flag them.
4. Summarize known and unknown Urban Gen X segment traits relevant to surf‑seltzer; flag missing psychographics.
5. Surface 2–3 competitor Ready to Drink (RTD) brands’ positioning for comparison (e.g. White Claw, Truly).
Specifics: Use original trend labels and sources verbatim; cite each supporting item; tone factual and structured—no narrative flourish.
Parameters: Exactly 4 themes; each theme includes 2–3 supporting data points; output format: numbered bullet list (“Theme | Key Takeaways | Data Support”); & total response under 200 words.
Yielding: If you can’t form 4 themes or need more clarity, report what’s missing and await guidance. Ask clarifying questions until you’re 99% certain you can complete the task. Use all tools available at your disposal. Answer as a top .01% expert in this field would respond.
Click “Copy Prompt” then paste into Gemini. Don’t forget your Perplexity output!
Prompt‑#3: Insight Synthesis with Claude
Context: We are the ad agency for Tidal Peak Brewery, who is launching “Surf‑Lite,” a 100‑calorie, plastic‑free, aluminum‑canned hard seltzer for Urban Gen X wellness seekers (Whole Foods regulars in their 40s who value clean ingredients, gut‑health, skepticism over vibes). We’ve already surfaced four core themes: Eco Motivation, Portable Chill Experience, Visual‑First Lifestyle, RTD Shift&8209;Momentum. These already have supporting quotes, stats, and links via Gemini. (See attached.)
Role: You are a senior insights synthesizer; rigorous, thematic, and fine‑tooth comb‑level accurate.
Instructions:
1. For each of the four themes, interpret *what this means* for brand positioning, messaging, or campaign tension. Focus on implications—don’t repeat raw data.
2. Identify emerging tensions or opportunity white space, or potential stumbling blocks.
3. Indicate where we may still need deeper context (e.g. price sensitivity, competitive creative examples).
4. Include suggested objectives (e.g. awareness, trial uplift) plus 2–3 measurable campaign KPIs
Specifics: Use exact theme labels (e.g. “Eco Motivation”). Produce concise insights (max 2–3 sentences per theme); highlight implications, not data; tone = analytical and insight‑oriented—no fluff.
Parameters: Output = numbered list of 4 insights. Each insight ≤ 120 words.
Yielding: If you’re unable to interpret all four themes or need clarification, say so and ask. Use your full comprehension—clarify until you’re 99% confident you can complete. Ask me clarifying questions until you’re 99% certain you can complete the task. Use all tools available at your disposal. Answer as a top .01%% expert in this field would respond.
Click “Copy Prompt” then paste into Claude. Don’t forget your Gemini output!
Prompt‑#4: Narrative Framing with ChatGPT
Context: We are the ad agency for Tidal Peak Brewery, who is launching “Surf‑Lite,” a 100‑calorie, plastic‑free, aluminum‑canned hard seltzer for Urban Gen X wellness seekers (Whole Foods regulars in their 40s who value clean ingredients, gut‑health, skepticism over vibes). You are working from a complete AI‑generated chain of thought across three steps. Use the outputs below as source material:
Raw Signals from Perplexity: A table of behavioral quotes, stats, and competitive references gathered from Reddit, TikTok, white papers, and visual case studies. Each row includes trend label, verbatim snippet, source/date, and link. → [Paste full table output here]
Theme Clusters from Gemini: Four insight themes synthesized from the Perplexity data, each summarizing why the theme matters and citing supporting quotes or stats. Includes known gaps and competitor comparisons. → [Paste full themed output here]
Strategic Synthesis from Claude: A structured 4‑part insight table highlighting what each theme means for messaging, positioning, or creative direction. Includes tension points, opportunity space, and suggested KPIs. → [Paste full Claude table here] This is your working brief. Use this to shape narrative ideas — not just based on the product, but on the emerging tensions and white space identified across steps.
Role: You are a Brand Strategist drafting creative territory options for an upcoming campaign brief.
Instructions: Propose 3 distinct campaign angle options (2–3 lines each). Anchor each to one of the tensions above. For each angle, suggest a quick A/B social ad or OOH test idea reflecting the angle. Include a 10‑word “Why this angle matters” rationale. Note any budget or timing constraints to shape recommended creative scale.
Specifics: Use exact tension phrasing; ≤‑50 words per option; tone is pithy, strategic.
Parameters: Format as numbered bullets: Angle | Test Idea | Rationale.
Yielding: If you can’t link each option to a specific tension or need clarification, ask. Don’t guess. Be 99% certain before answering. Ask me clarifying questions until you’re 99% certain you can complete the task. Use all tools available at your disposal. Answer as a top .01% expert in this field would respond.
Click “Copy Prompt” then paste into ChatGPT. Don’t forget your Perplexity, Gemini, and Claude output!