Remember when we blamed our audiences for getting “fatigued” by our ads? How adorable. Turns out, creative fatigue wasn’t your customers being picky—it was the expense of good, traditional creative holding us hostage. The Great…
And the operators who know what they’re doing are already ahead. I try to be pragmatic with a hint of optimism, but something large and significant is happening with ad agency holding companies. There was…
Design tools and wine have something striking in common: they’re both industries plagued by snobbery. Case and point—Canva and boxed wine. Both stand as quiet rebellions against this pretentiousness, each offering a radical proposition: what…