Your Brand is in Sweatpants 364 Days a Year
How WPP’s $400M AI Investment is the Starter Pistol for Boutique Agencies Most brands treat the Super Bowl like high school prom. Six months of planning, $8M for 30 seconds, a celebrity cameo to prove…
The Big Agency Collapse Is Well Underway…Enter the Creative Operators
And the operators who know what they’re doing are already ahead. I try to be pragmatic with a hint of optimism, but something large and significant is happening with ad agency holding companies. There was…
Creative Technology Skills & Responsibilities | Agency Roadmap
The intersection of creativity and artificial intelligence has created a new imperative for in-house ad agencies. As AI continues to transform the marketing landscape, Creative Technologists stand at the forefront of this evolution, bridging the…