Category: External Ad Agency Optimization
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Your Brand is in Sweatpants 364 Days a Year
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JeremyHow WPP’s $400M AI Investment is the Starter Pistol for Boutique Agencies Most brands treat the Super Bowl like high school prom. Six months of planning, $8M for 30 seconds, a celebrity cameo to prove they’re still breathing. And then Monday morning hits and the sweatpants go back on. 364…
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The Big Agency Collapse Is Well Underway…Enter the Creative Operators
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JeremyAnd the operators who know what they’re doing are already ahead. I try to be pragmatic with a hint of optimism, but something large and significant is happening with ad agency holding companies. There was a time when the only way to get best-in-class strategy or creative was to hand…
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Creative Technology Skills & Responsibilities | Agency Roadmap
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JeremyThe intersection of creativity and artificial intelligence has created a new imperative for in-house ad agencies. As AI continues to transform the marketing landscape, Creative Technologists stand at the forefront of this evolution, bridging the gap between innovative technology and creative execution. Yet many organizations have yet to fully harness…