Category: AI Marketing

  • Your Brand is in Sweatpants 364 Days a Year

    How WPP’s $400M AI Investment is the Starter Pistol for Boutique Agencies Most brands treat the Super Bowl like high school prom. Six months of planning, $8M for 30 seconds, a celebrity cameo to prove they’re still breathing. And then Monday morning hits and the sweatpants go back on. 364…

  • Cheers to Canva…and Boxed Wine

    Design tools and wine have something striking in common: they’re both industries plagued by snobbery. Case and point—Canva and boxed wine. Both stand as quiet rebellions against this pretentiousness, each offering a radical proposition: what if accessibility didn’t mean sacrificing quality? What if ordinary people could create impressive work without…

  • Claude’s Cheat Code: Win the AI Race by Giving a Damn

    When everyone’s smart, the winner is the one who listens AI platforms are hitting a weird kind of plateau. Everyone’s flexing bigger context windows, multimodal inputs, fancy integrations. Cool. Necessary. But let’s be honest—ChatGPT, Gemini, and Claude all basically pass the same tests now. Obviously, some are marginally stronger in…