Your Brand is in Sweatpants 364 Days a Year
How WPP’s $400M AI Investment is the Starter Pistol for Boutique Agencies Most brands treat the Super Bowl like high school prom. Six months of planning, $8M for 30 seconds, a celebrity cameo to prove…
Cheers to Canva…and Boxed Wine
Design tools and wine have something striking in common: they’re both industries plagued by snobbery. Case and point—Canva and boxed wine. Both stand as quiet rebellions against this pretentiousness, each offering a radical proposition: what…
Claude’s Cheat Code: Win the AI Race by Giving a Damn
When everyone’s smart, the winner is the one who listens AI platforms are hitting a weird kind of plateau. Everyone’s flexing bigger context windows, multimodal inputs, fancy integrations. Cool. Necessary. But let’s be honest—ChatGPT, Gemini,…