Category: Creative Production
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Creative Fatigue Was a Lie (And We All Knew It)
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Remember when we blamed our audiences for getting “fatigued” by our ads? How adorable. Turns out, creative fatigue wasn’t your customers being picky—it was the expense of good, traditional creative holding us hostage. The Great Creative Fatigue Hoax For decades, we’ve been gaslighting ourselves into believing that audiences just naturally…