ChatGPT Ads are paid placements shown inside ChatGPT conversations, a new channel that is scaling faster than most agencies planned for.
Also known as Ads in ChatGPT, conversational AI ads
ChatGPT Ads are sponsored placements that appear alongside or within answers in OpenAI’s assistant. They sit at the moment a person is asking a question or comparing options, which makes them closer to high-intent search than to a social feed.
Reported revenue figures suggest the channel reached a one billion dollar annualized run rate in under 200 days. Whatever the final number, the pace means clients are already asking where it fits in the plan.
A fast-growing channel means new questions about budget, creative and measurement.
Budget has to come from somewhere. Testing a new channel usually means trimming Search or Social. Agencies need a clear view of what to cut and what a fair test looks like.
Creative formats are different. Ads that live inside a conversation need to read as useful, not interruptive. Copy written for a banner will feel wrong.
Measurement is still forming. Attribution for conversational placements is immature. Set expectations early about what can and cannot be proven.
A B2B software client asks whether to move 10 percent of its Search budget into ChatGPT Ads. The agency builds a six-week test with its own landing pages, a short list of conversational prompts the buyer might type, and a holdout comparison against Search. At the end, the team reports cost per demo and the share of demos that mentioned an AI assistant in the intake form, then recommends keeping a smaller permanent allocation.
The automations and agents module of the workshop teaches you how to build AI workflows that compress the busywork without taking the craft out of the studio.