An AI assistant built into everyday tools like Slack or a shared workspace that takes on a task end to end, not just a single reply, and works alongside a team rather than in a separate app.
Also known as AI teammate
An AI coworker is an AI system positioned to live inside the tools a team already uses, tagged into a channel or handed a task the way you’d hand it to a colleague, and trusted to carry that task through multiple steps rather than answering one question at a time.
The shift from earlier chatbots is scope and persistence. A coworker-style AI can pick up a task like building the weekly client reporting deck, gather the inputs it needs, do the work, and check back in, rather than requiring a person to manage each intermediate step.
Agency work is built around handoffs between account, creative, and strategy, and AI coworkers change who or what can own a piece of that handoff chain.
It changes how junior work gets staffed. tasks that used to go to an entry-level coordinator, pulling reporting, drafting a first-pass recap, formatting a deck, can go to an AI coworker instead, which changes both staffing plans and how junior talent gets trained
It raises questions about accountability and review. when an AI coworker delivers a finished draft rather than a rough one, agencies need a clear point in the process where a human still reviews client-facing work before it ships
It lives where the team already works. because these tools sit inside Slack or similar hubs instead of a separate AI app, adoption doesn’t require changing a team’s daily workflow, which is a meaningfully lower barrier than past AI tools
An account team tags an AI coworker into their client’s dedicated Slack channel each Friday with the same instruction: pull the week’s campaign metrics, compare them to the prior week and to goal, and draft the recap email for the account lead to review. What used to take a coordinator ninety minutes on a Friday afternoon now takes the AI a few minutes to assemble, and the account lead spends five minutes editing tone and adding a strategic note before sending. The agency reassigns the coordinator’s freed-up time to client research the team never had bandwidth for before, and treats the human review step as non-negotiable for anything that reaches the client’s inbox.
The automations and agents module of the workshop teaches you how to build AI workflows that compress the busywork without taking the craft out of the studio.